Marketing Manager Jobs in Los Angeles, CA
Marketing managers in Los Angeles earn a metro median of $171,900 a year, and tech, gaming and entertainment employers from Santa Monica to Burbank are posting manager roles at $110,000 to $280,000. Here are the current openings, followed by who is hiring, what it pays and how to break in.
Current marketing manager Openings in Los Angeles, CA
Listings marked External are sponsored openings provided by the Jobs2Careers network.
Marketing Manager Work in Los Angeles
Marketing management in Los Angeles clusters on the Westside and in the studio towns to the north. Snap is headquartered in Santa Monica, Riot Games runs its global headquarters from a West LA campus, Google lists Playa Vista as a home for brand marketing roles, and mobile game and app companies fill offices in Culver City and Santa Monica. Over the hills, Burbank carries the entertainment side, where Disney runs brand and franchise marketing for National Geographic. The work here leans toward consumer brands, games, streaming and ads products, so a portfolio of launches and audience growth often counts as much as a title.
Top Los Angeles Employers Hiring Marketing Managers
These employers have current marketing manager openings in the Los Angeles area posted on their own careers sites:
- Google - hires brand and product marketing managers for Pixel and YouTube with Los Angeles and Playa Vista listed as locations.
- Riot Games - the West LA game studio is hiring a senior brand manager for VALORANT.
- Snap - the Santa Monica-based company hires product marketing managers for its ads platform.
- Disney - hires brand and franchise marketing managers in Burbank, including for National Geographic.
- AppLovin - the ad tech company is hiring a content marketing manager for its Los Angeles and Santa Monica team.
- Jam City - the Culver City mobile game studio hires growth marketing managers on site.
Marketing Manager Salaries in Los Angeles
- Entry level: about $100,000 to $130,000 a year for first-time managers and growth roles.
- Experienced: roughly $125,000 to $210,000 a year for brand, content and product marketing managers.
- Senior: about $170,000 to $285,000 a year for senior and principal product marketing roles.
These are estimates based on base pay ranges posted by Los Angeles employers in 2026 and BLS 2025 wage data for the metro, where the 10th percentile was $100,360, the median $171,900 and the 90th percentile $318,960. Pay moves with the employer type, your specialty and the scope of the role; large tech companies add bonuses and equity on top of base pay, while game studios and smaller brands pay less but often hire for growth and performance experience.
How to Become a Marketing Manager in Los Angeles
California does not license marketing managers; there is no state exam or permit. Employers look for a bachelor's degree and several years of marketing experience with results you can show. Local programs include the Marketing option in the Business Administration B.S. at Cal State LA, the Marketing option at CSUN's David Nazarian College of Business and Economics, the Marketing B.B.A. at Loyola Marymount, and the Master of Science in Marketing at USC Marshall. Working marketers often add the UCLA Extension Digital Marketing Certificate, which can be taken online or in person.
What the Job Involves
Marketing managers plan and run campaigns, set positioning and messaging, manage budgets and agencies, and track results across paid, social, email and content channels. They brief creative teams, coordinate launches with product and sales, and report on growth, engagement and return on spend to leadership.
Skills Employers Look For
- Campaign strategy and launch planning
- Brand positioning and messaging
- Data analysis and performance reporting
- Paid media, social and content channels
- Budget and agency management
- Cross-team leadership with product, sales and creative
Career Path and Advancement
In Los Angeles the ladder usually starts at marketing coordinator or specialist, then moves to marketing or brand manager, senior manager, director and vice president. Product marketing at Santa Monica and Playa Vista tech companies tends to pay the most, while Burbank studios and West LA game publishers reward franchise and audience experience. Many managers move between gaming, streaming and consumer tech as their portfolio grows.
Related Careers in Los Angeles
If marketing management interests you, these related Los Angeles roles are worth a look:
Frequently Asked Questions
How much do marketing managers make in Los Angeles?
BLS 2025 data puts the Los Angeles metro median at $171,900 a year. Posted base pay in 2026 runs from about $110,000 at game studios to more than $280,000 for principal product marketing roles at large tech companies.
Do marketing managers need a license in California?
No. California does not license marketing or advertising work. Employers rely on degrees, experience and a portfolio of results instead.
Where are marketing manager jobs concentrated in Los Angeles?
Many current openings sit on the Westside, in Santa Monica, Playa Vista, West LA and Culver City, where tech and game companies are based. Burbank is the center for studio and franchise marketing.
What degree do I need to become a marketing manager?
Most employers ask for a bachelor's degree in marketing, business or communications. Cal State LA, CSUN and Loyola Marymount all offer marketing degrees, and USC Marshall offers a one-year Master of Science in Marketing.
How long does it take to become a marketing manager?
Most people spend several years as a coordinator or specialist before moving into a manager role, and posted manager roles in Los Angeles ask for that experience. Showing measurable results from campaigns or launches is the fastest way to move up.
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